Effective Environmentalism

Yeah, yeah, we've all heard the typical criticism of Wal-Mart. But what about this:

Bolstered by a $1 million grant from retail giant Wal-Mart, conservation groups plan to protect almost 900,000 acres of wilderness, including land stretching along 125 miles of the Grand Canyon's North Rim.

There's more:

Wal-Mart pledged $35 million to buy land equal to all the land its stores, parking lots and distribution centers use over the next 10 years. That would conserve at least 138,000 acres in the United States as "priority" wildlife habitat.

The article is here.